Ok – so those of you who have been reading over the past couple of weeks may remember when I did my post on Picture Molding. I love this idea and being that we are stuck in an apartment due to “the situation” I would love a place that had this installed so that I could hang art and decorate without the pain of having to patch up holes.

(picture via Southern Living)

Well. I have still been obsessed with this idea and the way it looks. And I decided if I didn’t have molding I might still be able to pull this off – without putting a hole in the wall. Intrigued? Read on dear friend!

To start, I took my easy romantic word art from the other day all framed up and gorgeous.

Next, I took some ribbon and tied it onto the back of the hooks on the frame. (And why yes that is my new fantastic bedding making its blog debut in the background.)

Tying three ribbons onto three separate frames can be tricky. My super scientific method of checking the length? Tie it and then hold up to see if it is even.

Now – how am I going to hang these on the wall? With the trusty 3M Command Metal Hooks! (I didn’t get anything to say that – I just generally find them trusty!) I bought both the oil rubbed bronze and the brushed nickel but decided to use the oil rubbed bronze with the dark frames. Don’t worry – I have something planned for the others!

I actually kept the hubby out of the bedroom the whole time I was doing this since the “songs” were his sappy Valentine’s Day present. For those of you who read the other post when he finally saw them he said “Awwwh, you did something sweet!” Yep – I am that girl whose hubby is sweeter than she is! And for the record, he got me the sweetest card that totally sums up where our relationship is currently. He is so good at that!

So here is how it turned out. (Please excuse my lack of much of any real furniture – all the good stuff is still in VA!) I seriously want to make a new "door" headboard - but that will have to wait. 

Obviously, I didn’t anticipate changing out the bedding when I bought the mats for these. They are currently dark grey. Do you think I should change them out to taupe? Would love your thoughts!

Also, I have to say that after I finished hanging everything and read the rest of the instructions on the hooks that it does explicitly say – “Do not hang these over a bed.” Hmmm – I guess I will have to recommend that if you would like to do something similar, that you please do not attempt to do this over your bed. (And I will let you know if we get hit in the head)

I am linking this up to the following 

Met Mondays with Susan @ Between Naps on the Porch 

Make it For Mondays with Cindy @ Cottage Instincts 

DIY Day with Kimba @ A Soft Place to Land

Get your Craft On with Kim @ Today’s Creative Blog

Trash to Treasure with Kimm @ Reinvented
Its So Very Renovated with Cheri @ Its So Very Cheri 

Penny Pinching Party with Jen @ The Thrifty Home

Make it Yours Day with Carolyn @ My Backyard Eden

Also linking this up to the CSI Wall Decor Challenge!

Like I said in my recap post the other day, there are two ways you learn when you go to a conference. One is through the content and the other is through the people. Since I got the people part done the other day, this post is really about the content of the sessions. If you aren’t a blogger or this doesn’t interest you go ahead and either scroll through on the reader or page somewhere else! I won't be offended!  I did promise to go over this for my readers and I needed to do it for myself as well. 

It has taken me awhile to write this post because honestly I had to decompress a little before I wrote it. I knew I was going to go in and be overwhelmed, emotionally and mentally with the sheer volume of things to learn. I took a lot of notes (in my cute notebook) so let me breakdown what I learned, observed, and inferred. For a breakdown of who was on what panel - check out my overview!

Blogging with the Stars 

This session was a how did you get here look from 4 different bloggers. For me, what I really got out of it as a new blogger was setting my expectations. These women told it like it was and I appreciated that! It opened with this video titled “Why Women Blog” from Marketing to Women Online.

Most people said the same thing all of us have said, they had an identity crisis and didn’t know what do to with themselves, needed a community to converse with, a creative outlet, or they had always wanted to be writer and found a platform. Among just the “home girls” at lunch we had a similar discussion and for the majority of us it was a realization that there were people out there like us, obsessed with the way a room looks and using glue guns!

The next question was “how did you grow your blog following” and the answers were pretty simple things to execute. Many said that becoming part of your community by linking to others and commenting was a good key. Others stressed creating good content and being SEO friendly (Search Engine Optimized – yeah I had to ask one of my other peeps that later on!) and always ending your post with a question. The biggest takeaway was to give readers a reason to come back.

They did get into advertising a little bit and stated that you need to be at a certain level and have the appropriate amount of time to devote to your blog if you want to start getting advertising. Most said that once you accept ads it will change how you blog because now your traffic and page counts will matter not just to you, but to the people who are investing in you. Advertising also played into how much time they spent blogging - the ranges were anywhere from 15 hrs a week to 5-6 hours a day. They also emphasize that as you get bigger you won’t be able to go and visit everyone who comments on your blog.

Evolving into a Professional Blogger
This session was about how to present yourself as a professional to advertisers and PR people. The panel was pretty balanced and one of the best contributors was Nancy Smith from IRobot. She is the Vice President of Marketing Communications for IRobot and her voice on the panel was basically the voice of the corporation and what they were looking for. They started out the session with the “Show Me the Money” clip from Jerry Maguire

First, they talked a little about earned media vs. paid media. Earned media is when you do a review or give your opinion on a product, service, etc and you are not paid for it. Paid media is when you are given money to promote something. They stressed that you should not back away from doing earned media opportunities because those openings can help get you the connections you need to get more of the paid media options.

As far as paid opportunities go, they listed off several options that don’t just include ads, affiliate links, or sponsored posts. What about approaching a company to write an article for a customer newsletter? They also mentioned that participating in focus groups or in real life brand based meetups in your local area were another way to get paid opportunities. They also recommended that you think outside the box. Could you teach a social media course at your local community college?

The also went over the idea of value and worth and the right time to ask to be paid. They stated up front that the wrong time was to take earned media and then ask to be paid for it! They also said that you needed to be prepared if you are going to ask someone to pay you for service and be able to give them what YOU are going to provide in return. What is their Return on Investment (ROI) for investing in you? They stressed that you have to keep in mind that the person you are dealing with on the PR or corporate end will have to go back to their superior and ask for the $$ so you need to be able to give them the ammo they need to do that. This was also when they played the “Help Me, Help You” clip below.

They also said that you should build a case study for what you can do – kind of like a blogging PR resume. Your case study should include what your objective was, what did you do, what was the result. They said to keep in mind that you don’t just have a blog. You blog, your on twitter, your on facebook, you tube, flickr … you have a social media presence and that you need to showcase all of that in your case study.

Niche Blogging

Ok – I am not even going to lie to you. My notes here are sketchy because it was after lunch and I was full of some really yummy food. In the Niche Blogging session, the bloggers represented were highlighting some of the individual niches within our blog world. Cooking, fashion, home décor and crafting, green living, and frugal living were all represented on the panel.

They started with talking about understanding what your niche was and that you need to be selective about your content and your advertising to make sure that it fits with your niche. You can always re-brand yourself by changing up your tagline or your about me section along with your content.  You need to also make sure you don’t view the others within your niche as competition. Use each other as teams and work on projects together. You will learn and get ideas from within your niche and the interaction is key to building your blog and your reputation. To become a leader in your niche you do need to have a perceived authority. You also need to have credibility to pull off that authority status, but make sure you do it with humility.

The big thing about niche blogging is that you need to remain consistent within your niche. This was the hardest thing for me to deal with because I think I am in the niche of home decor but sometimes I like to post a recipe or do a frugal post. I am still trying to round out what I want this place to be on a go forward basis. A great starting place was this set of questions that The Nester went over. She and her sister Emily @ Chatting at the Sky came up with this list of questions to “Define your Bloggy Purpose.” I love it.

The Wizard of Ads

In this session, the focus was on how to make your site ad ready and decide what kind of ads you want to take. First, they stated you need to make sure you have a consistent posting schedule and that your content is relevant to the audience that comes to your blog. If the content is there, the traffic will be there. The second thing is that you need to clean up your site to make sure that advertisers would want to advertise there. You need to lose any sidebar widgets that don’t provide value. You also need to look at your blog theme and make sure it can support different types of ads. You will also need to make sure that your content doesn’t clash with your ads. Next, you need to know your stats and be able to speak to your influencer status.

The next thing they went over was the pros and cons of using an Ad Networks vs. going it “On your Own” with Private Sponsors.

The pros of Ad Networks is that you get a team of seasoned vets selling your site and managing the ads and creating different ways for you to earn money. Cons are that you may not have control over what gets advertised on your site, there are contracts that may prohibit you from doing reviews or hosting other ad networks, and there may be restrictions on your content and what you post (i.e. Ethics and Language clauses). Ad networks also take a cut of your revenue to pay for the management of the ads and they pay you after campaigns have completed and the company who ran them pays them (which can be up to 90 days out). They also may dictate where they run your ads on your site. You have to read the contract and FULLY understand what you are getting into. It is recommended that you get a lawyer to review with you.

The pros of going it “on your own” are that you get total creative control of how and where the ads are placed and you are not locked in to contacts. The cons are that you normally have to go out and find these advertisers yourself, especially when you are new and not established. You have to take the time develop relationships to keep your customers renewing. You will also have to take the time to renew your spaces and invoice those customers for your ad space.

Phew … that took a lot out of me. But it was good to go back through and review my notes. I hope that this was helpful. Did you learn anything new?

I had to run into Target last night to get some stuff, just a quick trip in and out. So imagine my surprise when I cut through the regular home goods section to see rows and rows of empty and half-empty shelves. I had to back up and observe – empty shelves could be a sign of problems or new merchandise getting ready to go up. Upon closer inspection, a decent amount of the stuff left on the shelf in several areas had the wonderful red Target clearance stickers on them!

 (love the clearance stickers)

I scanned the aisle (now in full on bargain shopper mode – where I can switch into a wild cart wielding gatherer that would probably make my cavewomen ancestors proud) and noticed that the others in the section had that same crazed look in their eyes. What made it difficult to shop was that the clearance stuff wasn’t just segregated to the end of each aisle. They were mixed in with the regular merchandise that wasn’t marked down so you had to push things around and check boxes and bags to see what was and was not on clearance. (I found a couple people’s hidey holes where they had left something to come back for later. Hint – check behind the throw pillows!)

I walked out of the store with a duvet that was originally $99.99 that I got for $24.98, two matching shams that were $31.99 apiece that were marked down to $7.48, and a microfiber twin comforter that was $59.99 marked down to $14.89. Drapes and table setting stuff were also drastically marked down. In fact, I couldn’t find tablecloths, placemats or runners that weren’t marked down. I am a huge fan of the Fieldcrest linen napkins that are a dead ringer for the more expensive Pottery Barn version – and they were marked down to $4.98 a napkin.

(my new bedding - Score!)

In my expert opinion – (as someone who works in corporate retail) – I would say that Target is getting ready to make a massive change to their home section. They are selling down through most of their own “Target Brand” merchandise and quite a large portion of some of their branded items like Fieldcrest. Given that nothing has filled in the shelves yet, this won’t be a rolling change that you will just “notice” as you walk through. They would just have that stuff ship out as soon as they could to keep the shelves full. My guess is that they are about to totally rebrand and relaunch their home goods and that it will be big when they do it!

So, get out there and get some deals today! If you pick something up, be sure to tell me about what you scored!

(Note to the FTC – I am quite sure Target doesn’t want me telling people about empty shelves, but in case you weren’t sure, I was not compensated in anyway to write about this!)